Money & Markets2000–2024
Most Valuable Brands
A quarter-century of Interbrand's Best Global Brands ranking. Coca-Cola held the #1 spot for over a decade before Apple seized it in 2013 and never let go, soaring past $500B. Watch Nokia rise into the top five in the mid-2000s and then collapse, while Google and Amazon climb into the elite.
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Source: Interbrand Interbrand's annual brand-value estimates; methodology revised over time, so figures are not strictly comparable across all years. Updated 2026-07-03
The race in numbers
1lead change
24years covered
15contenders
Coca-Colalongest reign — 13 yrs at #1
Final standings · 2024
- 1Apple$489B
- 2Microsoft$353B
- 3Amazon$298B
- 4Google$291B
- 5Samsung$101B