Technology & Business1996–2025
Search Engine Market Share
The web search race starts as a portal war and ends as one of the most durable monopolies on the internet. Google does not just win the board; it turns the rest of the field into a fight for the scraps.
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Source: StatCounter Global Stats and industry archives Annual global shares, with pre-2009 values reconstructed from historic industry estimates. Treat early portal-era values as approximate. illustrative data Updated 2026-07-03
The race in numbers
1lead change
29years covered
11contenders
Googlelongest reign — 23 yrs at #1
Final standings · 2025
- 1Google90.8%
- 2MSN / Bing4.1%
- 3Yahoo1.1%
- 4Baidu0.7%
- 5DuckDuckGo0.7%