Wildcard2000–2025
Apple Revenue by Product Line
Every product line Apple has bet the company on, racing by annual revenue since 2000. Watch the iPod build an empire, hand it to the iPhone in a single fiscal year, and then watch Services quietly become the second-biggest business Apple has ever built. A companion race to One Infinite Fruit, the Apple device archive.
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Source: Apple Inc. annual reports (Form 10-K) Fiscal years ending September. Segment definitions shifted over time: early 'iPod' includes music-related revenue; 'Services' broke out of iTunes/software lines in 2013; Wearables reported separately from 2015. Updated 2026-07-03